Dan Brahmy & Jonathan Rosen at Meltwater: First Question Brands Should Ask Before Responding Online

This session, named "JARVIS, what am I looking at? The First Question Brands Should Ask Before Responding Online," was given on the main stage of the Meltwater Summit in NYC by Dan Brahmy, Co-founder and CEO of Cyabra, and Jonathan Rosen, CEO of Orchestra. Communications, Marketing, and Crisis teams have never had more visibility, but visibility alone does not tell leaders whether the pressure they are seeing is authentic, coordinated, or simply loud. Dan Brahmy and Jonathan Rosen will show how communications leaders can better understand what they are actually looking at before they respond, and how a proportionate response becomes the new standard in a high-noise digital environment.