E Mail Marketing, das wirkt Strategien für kleinere Unternehmen

Smaller companies often face the challenge of effectively acquiring new customers and retaining existing ones with limited resources. Email marketing offers one of the most efficient ways to connect directly with your target audience – provided it's implemented correctly. In this recording of the practical webinar from October 21, 2025, Stephan Koch (Head of CRM & Email Marketing, adamicus GmbH) and Angelika Pechlaner (Team Lead Creation & Programming, adamicus GmbH) will show you step-by-step how to plan and implement effective email campaigns. You will learn: Targeted audience engagement: How to segment your contacts and increase the relevance of your messages. Creating compelling content: Tips for subject lines, content, and calls to action that get opened and clicked. Leveraging automation: How to automate routine tasks while maintaining personalized communication. Measuring and optimizing results: Which key performance indicators (KPIs) are important and how to continuously improve your campaigns. ... This webinar was specifically designed for smaller companies looking to take their email communication to the next level – efficiently, cost-effectively, and with measurable success. This "Pack ma's digital" webinar was presented by the Munich and Upper Bavaria Chamber of Industry and Commerce (IHK): http://www.packmasdigital.de/ IHK Newsletter: https://www.ihk-muenchen.de/de/Newsle...