How HeyReach hit $15M ARR with inbound-led outbound

Vuk from HeyReach joined Extrovert to break down how HeyReach grew to $15M ARR in about 3 years using word of mouth, inbound-led outbound, integrations, content loops, and ecosystem distribution. Inside: Why 90% of HeyReach’s growth came from inbound + word of mouth How HeyReach thinks about user win rate as a growth lever The Clay integration loop and why it worked How to turn users, partners, and creators into real distribution Why case studies should make the customer the hero, not the product How Extrovert fits into post-webinar nurturing and LinkedIn engagement Links: Try Extrovert: https://goextrovert.com/ Use code HEYREACHWEBINAR for 50% off your first month Check out HeyReach: https://www.heyreach.io/ Follow Vuk on X: https://x.com/VukConfidential Chapters: 00:00 Intro and webinar setup 02:40 Vuk’s background and the HeyReach growth story 04:04 Why inbound + word of mouth drove HeyReach’s growth 05:53 The funnel: free trials, user wins, conversion, retention 07:53 HeyReach’s marketing world: content, ecosystem, WOM, ads 09:53 The integration word-of-mouth loop 11:53 Why the Clay integration worked 14:53 Viral contests and authority posts instead of promo posts 17:53 Content loops: outbound outliers, user stories, co-distribution 21:53 Making the user the hero, not the product 25:51 Q&A: thought leadership ads and promoter growth 29:53 Ecosystem and partner-led distribution 37:51 Extrovert: how nurturing fits inbound-led outbound 44:46 Audience discussion and LinkedIn/product takes 51:48 Final Q&A: agents, MCPs, AI workflows 57:05 Wrap-up