초기 브랜드가 시장 분석보다 먼저해야하는 것 | 세터 SATUR 손호철 대표

[Turn on English CC] At the Future E-Commerce meet-up in Japan in March, we met the CEO of SATUR Son Hochul again! SATUR is now aiming to go global @satur_up 🏝☀️ At the center of their rapid growth, there are SATUR's core values that never change. SATUR's CEO talks about SATUR's core values, the brand's practical survival strategy, and strategies for expanding offline distribution! There's also a cookie video with highlights from the Japan talk, so check it out!! 🤤🍪 00:00 Intro 00:07 SATUR introduction 00:43 Early brand survival strategies 03:18 Increasing customer touchpoints 05:41 Why you need to know your customers 07:55 Brand = Repurchase 09:12 Why ad spending was increased 11:41 Expand offline distribution 13:26 Take your brand globally 14:17 Cookie Video🍪 SATUR Japan talk highlights