The Communications Mix explained! | Marketing Theories
Want to learn more about how to integrate your marketing communications? This webinar recording presented by Peter Sumpton explains the marketing theory, the Communications Mix. Using the PESO tool (Paid, Earned, Shared, Owned media) can ensure your comms are well connected and effectively complement each other. Want to learn more? Check out the links below: More on the Communications Mix: https://www.professionalacademy.com/b... Browse Marketing/Digital Marketing courses: https://www.professionalacademy.com/p...
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