Beyond Influencer Marketing - SG Hamburg with yamuntu

Influencer Marketing has been around for a while, and seems to be an integral part of every B2C marketing strategy. But: Since the big shots are way too expensive for most companies, and micro influencers are too hard to handle at scale - how can smaller companies and startups still leverage the power of peer-to-peer marketing? With Yamuntu, where everybody is an influencer! As exciting as the topic is our guest for this fireside chat: Woundioun "Wunni" Sissoko. Born in Mali and coming to Hamburg, Germany at the age of 5, he already knew as a teenager that he wanted to become an entrepreneur. And so he did! We will talk about the present and future of influencer marketing, the benefits of running through an accelerator program and of course how to keep a virtual team, spread across multiple countries, still can succesfully work towards a common goal.