Entre Amigos 42 | Como superar o paradoxo da lealdade e conquistar a confiança do cliente?

The goal is to discuss why companies, even with high satisfaction rates, still struggle to retain their customers. This episode presents three practical strategies to overcome this paradox, strengthening relationships and trust throughout the customer journey. During the conversation, we will present recent data from SAP and show how to align value proposition, customer experience, and delivery consistency, as well as indicate KPIs that help measure retention and loyalty in the market.