L'Identità Cancellata: Come l'Impero Calzedonia ha Ucciso il Proprio Nome

Discover the true story behind the demise of the Calzedonia Group name and its rebirth as Oniverse. From the bustling shopping streets of provincial Italy to its global market conquest, we explore the evolution, profound identity crisis, and ruthless transformation of one of Italy's largest retail chains. Why did a billion-dollar retail giant voluntarily erase its historic name? Join us in this documentary to understand the impact of fast fashion, e-commerce, and cultural change on the European retail landscape and the future of the Italian High Street. #CalzedoniaGroup, #Oniverse, #HistoryOfRetail, #ItalianDocumentary, #RetailItaly, #BusinessEvolution, #FastFashion, #HistoryOfConsumption, #HighStreetItaly, #ItalianFashion