TPM Episode 484: Ben Fresco, Elan Skis

Ben Fresco has done every job in the ski industry's hardgoods side on his way to his current role as Global Head of Product at Elan Skis. From moving his life from the East Coast to Tahoe and back to the East Coast and now, on a plane traveling the world, Ben’s been chasing the perfect turn. And starting out at the legendary Village Ski House, he did over a decade of, not so much ski bumming, learning. Starting in rentals and working his way to the sales floor, to store managing, and really, running the show. Then it was back East to a buyer’s role before finding his forever home in Elan. It’s a fun episode with one of my podcast’s biggest supporters. Colorado sales rep Clem Smith asks the Inappropriate Questions. Ben Fresco Show Notes: 4:00: Intro stories, NH, Attitash, College, Tahoe, and Baseball Golden Ticket 22:00: Elan Skis: Over 75 years of innovation that makes you better. 23:00: More baseball, death, Village Ski Loft manager, perks of buying, moving back east, and Elan 39:00: Outdoor Research: The best is built and tested in the brital conditions of the PNW and beyond 40:00: Building a following in the US, the factory, and going global 49:00: Inappropriate Questions with Clem Smith