PR vs Marketing: What Most Businesses Get Completely Wrong

Most businesses invest in marketing… but completely overlook PR. And that’s a problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with 𝗥𝗼𝗯𝗯𝗶𝗲 𝗳𝗿𝗼𝗺 𝗕𝗹𝘂𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗣𝗥 to break down the real difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—and why the two work better together, not against each other. Robbie shares how PR helps businesses build 𝗲𝗮𝗿𝗻𝗲𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, land media opportunities, and position themselves as trusted experts—without relying on paid ads. We dive into: The real difference between 𝗣𝗥 𝘃𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Why PR is a 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗹𝗮𝘆 (𝗻𝗼𝘁 𝗮 𝗾𝘂𝗶𝗰𝗸 𝘄𝗶𝗻) How to get featured in media without “spamming reporters” The 𝗣𝗘𝗦𝗢 𝗺𝗼𝗱𝗲𝗹 (Paid, Earned, Shared, Owned media) explained Why leadership and personal branding matter in PR How small businesses can start using PR today If you’ve ever wondered how some businesses seem to be “everywhere” without running ads—this is the behind-the-scenes strategy. 📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where business owners and experts share real strategies for growth. 🌐 Learn more about Blue Bridge PR: https://bluebridgepr.com 🎬 Produced by: https://paper-jacket.com 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Why Most Businesses Ignore PR 00:30 – Meet Robbie from Blue Bridge PR 01:30 – What Public Relations Actually Is 02:30 – PR vs Marketing (The Real Difference) 04:00 – Why PR Builds Credibility Faster Than Ads 05:30 – The Role of Leadership in Brand Messaging 07:00 – Why Consistency in Messaging Matters 08:30 – The PESO Model Explained 10:30 – How PR and Marketing Work Together 12:00 – Robbie’s Journey Into PR (And Why It Stuck) 14:30 – Why PR Is a Long-Term Strategy 16:00 – Common Mistakes Businesses Make With PR 17:30 – Where Small Businesses Should Start 19:00 – How to Get Featured Without Wasting Time 20:00 – How to Contact Blue Bridge PR . . . Paper Jacket is a media content creation agency that specializes in commercial video production, photography, and podcasts (Video. Photo. Podcasts.). Since 2016, Paper Jacket has worked with clients that range from businesses, agencies, non-profits and municipalities. We have continually earned repeat business because of the value of our work, the responsiveness of mature professionals, and the stress-free process from start to finish. --- Follow us: https://paper-jacket.com   / paperjacketllc     / paperjacketllc   https://x.com/paperjacketllc   / paper-jacket