Birthday bash op roze yacht | Tess & Britt komen erop terug

Dream world or daily reality? Aspirational marketing is back. In this episode, Tess and Britt discuss why brands are once again opting for exclusivity, luxury, and unattainable worlds. And why consumers are responding so well to this, especially right now. From Rhode and Alo to private jets and brand trips: how do you make people long for a life that seems out of reach, but comes a little closer through your product?