Lucro Real: Como Calcular o Preço de Venda Certo?

Real profit margin and correct pricing are the pillars to avoid amateurism and ensure your company escapes the operational chaos of selling but not seeing any money. Many small business owners make the technical mistake of simply doubling the cost of the product and believing they are applying a 100% margin. In this video, I show in practice that doubling the cost is markup, not margin, and how this confusion makes your real profit disappear before it even reaches the cash register. You will understand the hidden impact of variable expenses such as taxes, card fees, and commissions, which directly affect the selling price and not the cost. I present the practical method of the four Ds for you to map data, expenses, owner's draw, and make safe decisions in your financial management. Get out of autopilot, assume the owner's mindset, and protect your cash flow against discounts applied blindly. 0:00 Technical difference between margin and markup 2:18 Why real profit disappears in amateurism 5:30 The 4 Ds method in financial management 7:50 How to calculate selling price in practice 12:21 Action plan to adjust pricing Flávia Paixão is a specialist in small business management and business professionalization, dedicated to providing management guidance for those who want to overcome operational crises and build a growing, structured business focused on real results. 🤝 Become a channel member to access exclusive management content and strategies for your business: https://www.youtube.com/@empreenderco... #businessmanagement #realprofit #financialmanagement #cashflow #smallbusiness