Comment Cet Outsider Bouscule la Distribution Informatique ? (Avec Steven Poron et TLMR Avocats)

He built a company with a €7 million turnover without a degree or initial capital. But behind this success story lies an organized robbery, crucial legal decisions… and a business vision that breaks the mold. In this episode of the podcast “From Clash to Cash,” Henri de la Motte Rouge and Jean-Philippe Touati, lawyers and partners at the firm TLMR Avocats, interview Steven Poron, founder of Le Coq Informatique, a French company that has completely reinvented IT distribution. From his founding partnership to his customer loyalty strategies, Steven shares how he transformed a “bland” sector into a high-performing, people-focused, and legally sound company. You will discover: How Steven Poron went from €0 to €7 million in revenue in just a few years The chilling account of the attempted robbery and the security measures he adopted The “crash test” of his association and the legal clauses that saved his business Why the 50/50 split can work (under specific conditions) His customer loyalty method that increases the value of his company before a sale How personal branding can propel an SME to compete with giants And how to use legal expertise as a growth lever 🎧 Also listen to the episode on Spotify https://open.spotify.com/show/6H4MiZC... 📘 Download the free guide “The 7 Legal Reflexes of The Entrepreneur https://www.infolawyers.fr/kdo/ ⚖️ About Infolawyers Henri de la Motte Rouge and Jean-Philippe Touati, lawyers at the Paris Bar, entrepreneurs, and speakers, are the co-founders of the law firm TLMR Avocats. Through Infolawyers, they share their legal and strategic advice to help business leaders secure and grow their companies. 📩 Need legal support? [email protected] 🌐 www.tlmr-avocats.com 🕒 Chapters 00:00 – Teaser: €7M, a robbery, and an IT success story 00:30 – Introduction by Henri de la Motte Rouge and Jean-Philippe Touati 01:03 – Steven Poron's journey: from a modest family to a successful entrepreneur 02:25 – From La Poste to HP: early experiences 04:39 – Creation of Coq Informatique and partnership with Kevin Le Foll 08:20 – The 50/50 gamble and trust as the driving force 10:00 – The legal clauses that shielded the partnership 18:55 – The robbery: the night everything changed 21:30 – Securing the company after the attack 22:23 – Turning legal expertise into a business lever 25:53 – Customer loyalty and company valuation 26:13 – Specialization and sector-based approach 31:11 – Leadership, mindset, and vision of success 42:42 – Dream team and company culture 46:59 – Personal branding as a driver of growth 54:37 – Conclusion and final message