Kontrovers 3.26 (RAI Suedtirol - Juli 2026)

Getting up early, getting stuck in, and not complaining. In South Tyrol, hard work is deeply ingrained – in crafts, agriculture, and tourism. Passed down from generation to generation. Completely natural. But is that what young people still want? Home office instead of a time clock, purpose instead of security, work-life balance instead of full throttle. Ideas about work are changing – and the verdict is quickly reached: too comfortable, too demanding, not resilient enough. But what's really behind this shift? In this issue of kontrovers, social media strategist Rebekka Eller and pastry chef Simon Unterholzner speak openly about their ideas about work – between self-realization and economic reality, between new role models and old expectations. Getting up early, getting stuck in, and not complaining. In South Tyrol, hard work is deeply ingrained – in crafts, agriculture, and tourism. Passed down from generation to generation. Completely natural. But is that what young people still want? Working from home instead of clocking in and out, purpose instead of security, work-life balance instead of full throttle. Perceptions of work are changing – and the verdict is often swift: too comfortable, too demanding, not resilient enough. But what's really behind this shift? In this edition of kontrovers, social media strategist Rebekka Eller and pastry chef Simon Unterholzner speak openly about their ideas about work – between self-realization and economic reality, between new role models and old expectations.