【粵語】Starbucks - 星巴克之父 Howard Schultz：出身貧民窟的野心家，如何利用心理陷阱讓你為平價咖啡付高價? ｜星巴克帝國的崛起與衰落

你以為你係喺買咖啡？唔係，你係喺養住一間銀行。 今集我哋講星巴克嘅完整故事 - 由1971年三個老師喺西雅圖開咗間唔賣咖啡嘅咖啡店，講到一個窮到要賣血讀大學嘅窮小子，點樣喺米蘭飲咗一杯拿鐵之後改變咗全世界飲咖啡嘅習慣，建立咗一個四萬幾間分店嘅千億帝國，然後點樣眼睜睜睇住個帝國慢慢崩塌。 呢條片你會了解到： ➤ 星巴克點樣由賣咖啡豆變成賣「生活態度」 ➤ 霍華德舒爾茨係點樣由窮小子變成億萬富翁 ➤ 點解你俾錢入星巴克程式實際上係借錢畀佢哋 ➤ 點解利潤跌咗五成但係佢哋仲有四萬間分店 ➤ 中國市場點樣由四成份額跌到一成半 ➤ 星巴克仲有未來嗎？ 如果你鍾意呢條片，記得訂閱、撳掣、留言話我知你係咪仲係星巴克忠實粉絲！ Starbucks Photo Credit "Photo of Howard Schultz by Gage Skidmore, CC BY-SA 2.0, via Flickr" "Peet's Coffee Beijing photo by N509FZ, CC BY-SA 4.0, via Wikimedia Commons" "Photo of Howard Schultz by Gage Skidmore, CC BY-SA 3.0, via Wikimedia Commons" "Photo of William H. Gates Jr. by Prashant Panjiar / Gates Foundation, CC BY-SA 3.0, via Wikimedia Commons" "Photo of Bill Gates at the European Commission © European Union, 2026, CC BY 4.0, via Wikimedia Commons" "Starbucks China products photo by Dinkun Chen, CC BY-SA 4.0, via Wikimedia Commons" "Starbucks China products photo by Dinkun Chen, CC BY-SA 4.0, via Wikimedia Commons" "Starbucks China products photo by Dinkun Chen, CC BY-SA 4.0, via Wikimedia Commons" "Starbucks China products photo by Dinkun Chen, CC BY-SA 4.0, via Wikimedia Commons" "Unicorn Frappuccino photo by Michelle Oshen, CC BY-SA 2.0, via Wikimedia Commons" "Starbucks Pumpkin Spice Latte Frappuccino photo by Mr White, CC BY 4.0, via Wikimedia Commons" "Seattle store in Bothasig, Cape Town" by Husskeyy, CC BY-SA 4.0, via Wikimedia Commons "Seattle store in Bothasig, Cape Town" by Husskeyy, CC BY-SA 4.0, via Wikimedia Commons "Seattle drinks at a store in Bothasig, Cape Town" by Husskeyy, CC BY-SA 4.0, via Wikimedia Commons "Starbucks Reserve Roastery" by Swire Properties, via Wikimedia Commons "HK Central MTR Station Starbucks Coffee, September 2023" by TERPERCIALOA 200, CC BY-SA 4.0, via Wikimedia Commons "Duddell Street stairs and gas lamps damaged by Typhoon Mangkhut in 2018" by SH6188, CC BY-SA 4.0, via Wikimedia Commons "Duddell Gas Lamp" by Isaac Wong (惡德神父), CC BY-SA 3.0, via Wikimedia Commons "Duddell Gas Lamp Turned On" by Isaac Wong (惡德神父), CC BY-SA 3.0, via Wikimedia Commons "HK Central Duddell Street" by Boozvine, CC BY-SA 3.0, via Wikimedia Commons "HK Central Duddell Street" by Boozvine, CC BY-SA 3.0, via Wikimedia Commons "Pineapple Bun with Butter inside" by Dennis Wong, CC BY 2.0, via Wikimedia Commons "HK food Put chai ko Steamed Red Bean Rice Pudding cakes" by Tin ha Hon Tong Tai Chung, CC BY-SA 4.0, via Wikimedia Commons "Put chai ko from Chi Kee Congee Shop" by Peachyeung316, CC BY-SA 4.0, via Wikimedia Commons "A Starbucks coffeehouse in Franklin, North Carolina" by Harrison Keely, CC BY 4.0, via Wikimedia Commons "Starbucks Workers Rally and March" by Elliot Stoller, CC BY-SA 2.0, via Wikimedia Commons "Mini So Yuen Long Store, Hong Kong" by Wing1990hk, CC BY 3.0, via Wikimedia Commons "Dutch Bros Coffee in Albuquerque, New Mexico" by Dutch Bros Coffee, CC BY-SA 4.0, via Wikimedia Commons "Brian Niccol" by Phi Delta Theta, CC BY 2.0, via Wikimedia Commons "Chipotle Brandon, Florida" by Proshob, CC BY-SA 3.0, via Wikimedia Commons "Howard Schultz" by Gage Skidmore, CC BY-SA 3.0, via Wikimedia Commons "Howard Schultz at Starbucks Vancouver Waterfront Station" by Sillygwailo, CC BY 2.5, via Wikimedia Commons "Cotti Coffee Fuding Guchen South Road Store" by 彩色琪子, CC BY-SA 3.0, via Wikimedia Commons "Cotti Coffee at Grand Plaza, Zhengzhou High-Tech Zone" by Windmemories, CC BY-SA 4.0, via Wikimedia Commons 本影片內容只作教育、評論及分享用途，並不構成任何投資、財務或法律建議。 影片所涉及嘅品牌、公司、人物資料，均來自公開來源，已盡力確保準確，但無法保證最新或完全正確。 如有雷同，純屬巧合。 👉 記得 Like、Subscribe 同打開小鈴鐺！ 👉 支持我：Buy Me a Coffee - 請我飲杯咖啡 buymeacoffee.com/1927mrwang Canon in D Major by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/