Tim Cook Discusses The Past, Present, and Future of Apple | WIRED

"It's hard to imagine life without Apple because my life has been wrapped up in this company...since 1998." WIRED Editor at Large Steven Levy sits down with Apple CEO Tim Cook for The Big Interview, revisiting his early years with the company, discussing where Apple is presently and where he hopes to take it from here. Director: Efrat Kashai Director of Photography: Matthew Caton Editor: Katie Wolford Host: Steven Levy Guest: Tim Cook Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Camera Operator: Joe Barnett Assistant Camera: Travis Switzer Sound Mixer: Ian Van Keuren Production Assistant: Nathan Paul Sandoval Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 Listen to the Get WIRED podcast ►► https://link.chtbl.com/wired-ytc-desc Want more WIRED? Get the magazine ►► https://subscribe.wired.com/subscribe... Follow WIRED: Instagram ►►  / wired   Twitter ►►  / wired   Facebook ►►  / wired   Tik Tok ►►  / wired   Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.