The Story Behind the Vegan Revolution in Israel - Chen Cohen at IARC2016

In just a few short years, Israel has become the holy land for veganism, including now having the world`s highest per capita vegan population. From a prime minister touting Meatless Monday, to a vegetarian president, to vegan options for soldiers in the army, a prime-time TV show vegan winner, and dozens of new vegan restaurants in the tiny nation, the nation`s experiencing a major shift toward vegan lifestyle. This talk presents to you this fascinating story: How did it happen? Was there a trigger event? What approach seemed to work with Israelis? Is it related to the tough political situation? And lastly, what can we learn from it and offer other nations in the attempt at spreading the vegan movement further?