POV: You’re the New Owner of Starbucks.

POV: you are now the owner of Starbucks. Your new company generates more than $37 billion a year, while customers have already placed roughly $1.8 billion inside Starbucks cards and stored-value accounts before receiving their drinks. But coffee is cheap. Stores, workers, rent, equipment, and delivering the same experience around the world are not. In this business documentary, you will discover how the Starbucks business model turns an ordinary drink into a daily habit through premium pricing, customization, convenient locations, mobile ordering, Starbucks Rewards, gift cards, company-operated stores, and licensed locations. You will follow the money through coffee farmers, suppliers, landlords, workers, licensed partners, and Starbucks itself. You will also discover the strange danger inside the system: the technology that makes Starbucks faster and more convenient can weaken the human coffeehouse experience that allowed the company to charge premium prices in the first place. You thought you bought coffee. You bought habit. This is what it really means to become the owner of Starbucks. What does Starbucks actually sell? Coffee? Convenience? Status? Or a place in your daily routine that became too familiar to replace? Subscribe to Rich Ray for more business documentaries about owning the world’s biggest companies and businesses. 0:00 You’re the New Owner of Starbucks 1:20 The Customer Who Stops Deciding 2:18 The Bank With a Milk Steamer 3:20 How Water Becomes a $6 Product 4:23 You Own the Store—Until You Don’t 5:08 When Convenience Eats the Coffee Shop 6:21 The Moat Must Be Rebuilt Every Morning 7:03 Who Gets Rich First? 7:36 The Rich Ray Owner Score 8:05 You Thought You Bought Coffee #starbucks #business #documentary