Market entry consulting case: Barbie phones (w/ Bain and BCG Consultants)

🎥 Here's a consulting case interview featuring an ex-Bain Senior Associate Consultant & ex-EY Consultant focusing on a market entry case that asks you to advise HMD, a mobile phone maker, on the potential launch of a “Barbie phone” in the US. You’ll analyze market demand, sizing, and feasibility for this feature phone aimed at consumers looking to disconnect. Watch Tessa Peerless (ex-Bain Senior Consultant) run Abby Doekson (ex-BCG Consultant, Yale MBA) through this market entry casecase. 🎬 Video Sections: 00:00 Start 00:28 Case question 01:15 Clarifying questions 03:51 Framework 05:53 Market sizing 13:06 Calculating payback period 15:41 Brainstorming 20:10 Recommendation 21:49 Conclusion 🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: https://www.rocketblocks.me/consultin... 📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/full-cons... ➡️ Book a 1-on-1 coaching session with Tessa here: https://www.rocketblocks.me/coaches/t... ➡️ Book a 1-on-1 coaching session with Abby here: https://www.rocketblocks.me/coaches/a... #consultinginterviews #consulting #marketentry