Sync or Swim: Bridging the Gap with Automation | NWES 2026

Presented by Noah Latsch and Sean Sakaguchi at the Northwest Event Show (NWES) 2026. Most businesses don't have a tool problem, they have a systems problem. This session breaks down how fragmented processes and disconnected tools create unnecessary busywork, delays, and inconsistency across operations. Drawing from experience automating event businesses around the country, the Loophole team shows exactly how to leverage technology to streamline operations while strengthening the personal touch clients expect. Attendees will learn a clear framework to Standardize workflows, Connect systems, and Automate the right parts of a business. The session also includes a live demo showcasing an AI agent that uses this framework to help sales teams convert more leads, faster and with less effort. Attendees will leave with a clear approach to solving at least one critical bottleneck in their business before the next busy season. About NWES: The Northwest Event Show (NWES) is the Pacific Northwest's premier conference and trade show for event professionals, meeting planners, marketers, venues, destinations, hospitality providers, and event industry suppliers. Learn more at https://nweventshow.com #NWES #EventProfs #Automation #EventOperations #EventTechnology #BusinessSystems