Como engajar e vender mais pelo TikTok? - Papo Social Media com Silvia Belluzzo

Trends 2025: Global TikTok Study - https://mla.bs/e3d55bca Download the exclusive eBook from the mLabs & TikTok partnership now and gain access to the main trends that will impact the market! Selling on TikTok is already a reality for thousands of businesses! And to increase engagement and profit from your products and services on the platform, it's important to master the right strategies. In today's Social Media Chat, Rafael Kiso welcomes Silvia Belluzzo, Marketing Director for Entrepreneurship at TikTok, to share the strategies that will boost your success on the platform. And to stay on top of all your results on this neighboring network, generate complete reports with the main TikTok metrics through mLabs! Click the link and learn more: https://mla.bs/b4d29b58 - 00:00 Introduction 01:45 Who is Silvia Belluzzo and what is her career path? 04:14 What does a Head of Marketing do on TikTok? 07:37 The logic of Communities within TikTok 12:53 Buying behavior within TikTok 17:10 What is the concept behind the entrepreneurship incentive campaigns promoted by TikTok? 22:03 Why isn't TikTok a social network? 23:28 Does TikTok help any type of business sell more? 25:52 mLabs success story within TikTok 28:55 How to find your audience within TikTok 38:37 How does TikTok work for local businesses? 40:30 How to know if your profile should be "Creator" or "Professional" within TikTok? 43:49 Best practices for content creation on TikTok 52:46 How does the TikTok algorithm work? 54:00 Does content on TikTok need to be funny to sell? Myth or truth? 55:00 Is TikTok now a platform for long videos? Myth or truth? 57:29 Does content on TikTok not need planning? Myth or truth? 💬 Link to the podcast with Giovanna Guimarães - A Brigadeirinha, mentioned in the episode: https://mla.bs/54d2f2e0 - #mlabs #tiktokbrasil #socialmediabrasil #paposocialmedia #criadordeconteudo