Music Marketing Doesn't Have to Suck ft. Magic Nothing #245

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing. In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced. Zack shares his takes on everything from: ✅ Why most artists feel lost or overwhelmed by marketing ✅ How AI will change the music business (and how to prepare) ✅ The one mindset shift that fixes 90% of artists’ problems ✅ Why “posting more” is NOT a strategy ✅ Ads vs organic growth - when to spend and when to wait Grab 15% off ANY product from Zack 🙂 https://magicnothing.xyz/omt FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD:   / discord   WANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6A LISTEN on Spotify: https://open.spotify.com/show/6kmbMFR... LISTEN on Apple Podcasts: https://podcasts.apple.com/us/podcast... FOLLOW Zack Fischman aka "Magic Nothing":   / magic_nothing   FOLLOW One More Time:   / onemoretimepod     / onemoretimepod   0:00 – Intro: Meet Magic Nothing (Zack Fischman) 2:00 – The origin of “Magic Nothing” 5:06 – Marketing = world-building (brand, identity, vibe) 9:16 – AI is here—why ownership matters 12:00 – The future of generative music (and what it means) 13:52 – Sponsor: DistroKid 20:20 – 3 practical ways to use AI for marketing 23:05 – The unsexy superpower: clear goals 25:37 – Avoid bad deals by knowing your “why” 39:35 – Instagram doesn’t have to suck (content that fits goals) 44:01 – Ads 101: when to pay and what to expect 50:51 – The funnel: awareness → traffic → conversions → sales 54:00 – “Grower” vs “Shower” content (discovery vs community) 1:07:41 – Rapid Fire Rampage + closing takeaways