Marc Andreessen & Ben Horowitz on a16z’s New Media Strategy

Erik Torenberg, Ben Horowitz, and Marc Andreessen discuss how the media landscape has fundamentally changed and what a16z is doing about it. They cover why offense beats defense, why individuals now matter more than corporate brands, why speed wins in the new media landscape, and the difference between oral and written culture on the internet. Timestamps: 0:00 — Introduction 2:26 — Offense Beats Defense in New Media 7:01 — The Death of the Corporate Brand 12:17 — Long Form as the Ultimate Shield 17:55 — If It's on TV It's a TV Show — If It's on the Internet It's a Viral Post 28:13 — Speed Wins Everything 33:16 — Is the Internet Oral or Written Culture? 37:02 — Building a16z's New Media Machine Resources: Follow Erik Torenberg on X:   / eriktorenberg   Follow Ben Horowitz on X:   / bhorowitz   Follow Marc Andreessen on X:   / bhorowitz   Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends! Find a16z on X:   / a16z   Find a16z on LinkedIn:   / a16z   Listen to the a16z Show on Spotify: https://open.spotify.com/show/5bC65RD... Listen to the a16z Show on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow our host: https://x.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures.