The power of storytelling: Erik Nissen Johansen at TEDxUmea

The power of storytelling, and the use of stories to create an effect, no matter if it's a true or fictive story, simple or extravagant. The principle for storytelling is that when interior design is telling a story, it's more memorable than regular advertising. Thus, it is also more successful in attracting customers -- since the customers themselves will be advertising and spreading the word when they leave. He will dwell on Umeå, and which forgotten stories from Umeå that are worthy to tell the world. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)