Carreras caras, ¿estafa o calidad real? El caso de MARATON VALENCIA

180 euros for a race bib in the Valencia Marathon. Yes, you heard right. And there's a reality to it. Because these events aren't just a race. They generate economic impact, tourism, full hotels, bustling bars, a vibrant city. They're about organization, security, volunteers, medical services, logistics, and a quality that—whether we like it or not—is far above the average of many popular races. Valencia doesn't just sell 42 kilometers. It sells an experience. And experiences, in the world we live in, come at a price. Now then… just because something has value doesn't mean we shouldn't talk about it. Because this raises an interesting question: To what extent are we willing to pay to run? Where is the line between a high-quality event and a sport that should remain accessible? In this episode, I want to provide context, reduce the noise, and analyze this without demonizing anyone. I simply want to understand what's happening with running, where we're headed, and what role we, as runners, play in all of this. If you run, if you've paid for expensive race bibs—or if you've refused to—this episode is for you. Shall we start in 2026? https://forms.gle/YyfmTxJrBURF6VKS8 Fanté, a sports nutrition brand manufactured in Valencia, Spain. Formulated by athletes and nutritionists for athletes. With natural ingredients, no additives or preservatives. Suitable for vegans. MBPC10: 10% discount on any order in the Fanté sports nutrition store. MBPC: Free Lemon Gel Lite with any purchase.