'SERVQUAL' or GAP model explained

This webinar explaines the broadly used SERVQUAL or GAP model. You can measure the different GAPS by a 22 item scale, but you can also just use common sense, intuition or you do specific research within the company to find the GAPS. This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath. If you like this video, please don't forget to put a thumbs up. If you want to stay informed please consider to subscribe to my channel and put on the notification bell so that you know when I upload a new video. 6 steps of marketing planning:    • 6 steps of marketing planning   Michael Porter's Generic Strategies explained:    • Generic Strategies Porter explained   Treacy & Wiersema's Value strategies explained:    • Treacy & Wiersema's Value strategies expla...   Ansoff's growth matrix explained:    • Ansoff growth strategies explained   Blue Ocean strategy explained:    • The Blue Ocean Strategy explained   The Value Chain of Porter explained:    • Value Chain of Porter explained   Michael Porter's 5 Forces model explained:    • Michael Porter's 5 Forces model explained   The BCG Model explained:    • The BCG model explained   7S model of McKinsey:    • 7S Model of McKinsey explained   SWOT Analysis explained:    • SWOT analysis explained   Abell's Business Definition explained:    • Abell's business definition explained   MABA Portfolio analysis explained:    • The MABA Analysis/GE Matrix explained