The future of e-commerce is phygital, and your content is only 1/3 of how you'll get there

Everyone is talking about AI agents. Almost nobody can define what one actually does or what it changes about how customers buy. Meanwhile, the next six months of e-commerce are already being decided by who's cited. Today's show pulls back the curtain: phygital commerce is the next arc, AI visibility content is phase one of getting there, and most of the audience is still arguing about last year's question (SEO).