151: When Your Personal Brand Chooses You with Ivan Hollingsworth

What happens when the thing you're known for isn't something you consciously chose? In this episode of Beyond the Bio, Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy. Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's learned through his son's life-saving heart surgeries and why resilience isn't always what people think it is. They discuss: How Ivan became known as "The Thrive Guy" The difference between being resilient and being perceived as resilient Why trust and psychological safety matter more than ever The hidden pressures of being seen as the strong one How personal brands are often built through lived experience What happens when other people see strengths in you before you do It's an honest conversation about leadership, visibility, purpose and the reality behind the labels we carry. Connect with Ivan LinkedIn: uk.linkedin.com/in/ivan-hollingsworth-a7271944 Instagram: www.instagram.com/seb4chuf Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/