Salesforce's Nitin Mangtani on how AI is evolving on-site search

🎧 NEW EPISODE: What if the most common point of failure in your digital customer experience: the 'no results found' page, could become your greatest opportunity for conversion and discovery? Agility requires not just adopting new technologies, but fundamentally rethinking core customer interactions, like search, that have remained static for far too long. It demands a shift from rigid rules to responsive, intelligent systems that learn from and adapt to customer intent in real time. Today, we're going to talk about the evolution of on-site search. For years, it's been a functional, yet often frustrating, utility for customers. But with advancements in AI, it's transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a more intelligent customer experience. To help me discuss this topic, I'd like to welcome, Nitin Mangtani, GM and EVP of Agentforce Commerce at Salesforce. #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips About Nitin Mangtani Nitin Mangtani on LinkedIn:   / nitinmangtani   ----------Resources---------- Salesforce: https://www.salesforce.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb... Don't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2 The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn:   / gregkihlstrom   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"