5 Steps to AI Product Success: Insights from 250+ Product Leaders

How are product teams actually turning AI adoption into real business results? In this live webinar, Ryan Cantwell and Kenny Kranseler break down the five steps that separate product teams with a real AI strategy from those still winging it — drawn directly from Productside's 2026 State of AI Maturity Report. Answer-first: Most product teams are using AI. Far fewer are getting it right at the organizational level. Individual adoption is running well ahead of strategy, governance, and ROI measurement — and the gap is where all the value leaks out. This session gives you five concrete steps to close it. Topics covered: • Why dirty data is the #1 thing killing AI efforts before they start • How to move from scattered experimentation to a product org with a real AI strategy • Which skills are holding product managers back from connecting AI to business results • What governance looks like when it's simple enough for your team to actually use • How to ditch "time saved" as your AI metric and start measuring what leadership cares about • How to frame AI spend as an investment with a return — not a cost to defend • What the 2026 State of AI Maturity Report reveals about where product teams stand today • How to identify the right AI skills to develop — and where to start • What product managers should be using AI for right now Key moments: 00:00 Welcome and Introductions 07:23 About the 2026 State of AI Maturity Report 09:55 Part 1: The Readiness Gap 17:08 Poll: How Are You Currently Measuring AI's Impact? 18:52 Part 2: The 5 Steps Overview 20:17 Step 1: Fix Your Data First 25:56 Step 2: Build an AI Strategy, Not Just AI Activity 34:44 Step 3: Target the Right Skills 40:30 Individual Skills Assessment 41:35 Step 4: Build Governance That People Actually Use 46:45 Poll: How Are You Measuring AI ROI? 48:54 Step 5: Connect AI to Outcomes Leadership Cares About 52:16 Three Things to Do This Week 55:21 Resources and Upcoming Courses 57:08 Q&A and Closing Remarks Key takeaway: The teams that win with AI aren't the ones moving the fastest. They're the ones measuring value and pointing AI at making more of it. Speed is easy — speed in the right direction is the whole game. If you lead a product team or manage your own PM career, this session gives you a practical five-step framework grounded in data from 250+ product leaders worldwide — so you can stop guessing and start building an AI strategy that actually works. ⚡Read the full 2026 State of AI Maturity Report: https://productside.com/the-state-of-... ⚡Start your Free Assessment https://productside.com/individual-sk... ⚡Learn more about Productside's Optimal Product Management course: https://productside.com/optimal-produ... Featured speakers: • Ryan Cantwell, VP of Product & Services, Productside • Kenny Kranseler, Principal Consultant & Trainer, Productside About Productside: Productside (formerly 280 Group) is an outcome-driven product partner helping teams build products that matter through training, consulting, and advisory services. Learn more: https://www.productside.com Follow Productside for more product leadership insights: Instagram:   / productside_   LinkedIn:   / productside   X: https://x.com/productside_ Facebook:   / productside