Spot | ACE | „Kann passieren. Regeln wir.“ | „Liegen geblieben?"

Breakdowns, accidents, or putting the wrong fuel in? "It happens. We'll take care of it." As the new lead creative agency, #ServiceplanBerlin has developed a new, long-term brand communication platform for #ACE. The goal: to position ACE as an approachable, pragmatic, and reliable companion in everyday life and to sustainably strengthen it as Germany's second-largest automobile club. 💪 ACE's first major awareness campaign is based on the central realization: Not everything in life goes according to plan. This everyday experience is translated into deliberately absurd, humorous stories that show what ACE members can rely on when things go wrong. The campaign will be rolled out across TV, radio, online video, display advertising, and social media. #WeCreate