Why China Is Behind The Global Luxury Slowdown
China was once the driving force behind the $380 billion luxury goods industry, but today it’s become a source of significant losses. A post-Covid economic downturn, shifting youth values, and rising nationalism have led to declining sales and a growing preference for domestic luxury brands. As European giants struggle, only ultra-high-end and culturally localized brands are managing to stay afloat in a changing Chinese market. Chapters: 00:00 Introduction 00:25 Losing China 01:19 The rise of local brands 2:10 A declining luxury segment 2:50 Looking ahead Reporting by: Robert Frank Senior Producer: Nick Robertson Senior Managing Producer: Tala Hadavi Edited by: Tim Hurt Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn some extra money on the side? Take CNBC’s new online course How to Start a Side Hustle to learn tips to get started and strategies for success from top side hustle experts. Pre-register now and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through April 1, 2025: https://cnb.cx/4gPqi2y Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why China Is Behind The Global Luxury Slowdown
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