Making Moves #10 | 26th June 2026 | McKinsey & Company

Every week, Kieran Antill and Ross Hastings discuss one organisation that has made moves in their market, for better or for worse. Under 15 minutes. No script. No edits. Just a raw discussion between two marketing transformation nerds. One an Executive Creative Director. The other an Executive Leadership Psychologist. Discussing the different way companies go about repositioning - successfully or otherwise - in the modern economy. This week's focus......McKinsey & Company With a particular focus on commentary from: ‪The Drum mckinsey.com/move Shorty Awards If you enjoy raw, unscripted repositioning discussion from very different perspectives, this one’s for you. And if you spot a headline worth discussing, share it in the comments.