Summer Slump - Mythos Podcast-Sommerpause

For years, the mantra was: listenership plummets in the summer. Those who keep producing podcasts work themselves to the bone – and nobody notices. I've taken a closer look at the theories behind the so-called "summer slump" – and discovered that most of the arguments stem from a time when podcasts were still a niche medium, primarily listened to on the commute. Those days are over. In this episode, I examine what's truly left of the summer slump – and present three concrete options for how you can shape your podcast during the summer: an honestly communicated break, evergreen episodes, or a deliberate counter-program that stands out from the crowd. ... Episode Highlights What's behind the Summer Slump – and why the data is thinner than everyone claims Why the classic arguments for a summer break come from a different podcast era Three concrete options for your summer programming: a pre-announced break, evergreens, or a counter-program Why a break doesn't have to be about summer – and how to communicate it effectively Ideas for a creative summer program: co-hosting, different recording locations, short formats, double episodes The poll: Are you taking a summer break – or are you continuing? You can take part in the LinkedIn survey here:   / markustirok   Here's my Summer 2025 edition: https://pod.link/1493714384/episode/O... --- 🎙️ I'm Markus Tirok – with over 20 years of experience in the interview business. In the Interview Heroes podcast, you'll learn how to conduct interviews that get listened to. 🎁 Get my best questions for free in the Secret Podcast: https://www.tirok-training.de/secretp... Legal Notice: www.tirok-training.de