Matthew Passy Reveals the Podcasting Mistakes Everyone Makes - Marketing Rizz Podcast

Welcome to another episode of The Marketing Rizz Podcast with your host Crispino. In this episode, we sit down with podcasting veteran Mathew Passy, who has spent the last 18 years building, producing, and growing podcasts long before podcasting became mainstream. This conversation is a deep dive into the business side of podcasting and what it actually takes to build a successful podcast in 2026. We discuss: • How podcasting has evolved over the last 18 years • Whether podcasting is becoming overcrowded • Audio vs video podcasts — what really matters today • How entrepreneurs can use podcasts to build authority • AI tools like Claude and how they are changing podcast workflows • What separates podcasts that grow from those that stall • How founders should think about podcast ROI and monetisation • Why consistency matters more than viral moments • When business owners should outsource podcast production • How to repurpose podcast content across platforms • What a strong content ecosystem looks like in 2026 • The future of business podcasting and creator-led brands If you are a founder, entrepreneur, coach, creator, or business owner thinking about starting a podcast, this episode will give you practical insights into using podcasting as a long-term authority and lead generation engine instead of just another content trend. Matthew shares honest insights from nearly two decades in the industry, including the mistakes, lessons, and strategies that still work today. Don’t forget to like, comment, and subscribe for more conversations around marketing, business growth, AI, leadership, and content strategy. #PodcastMarketing #BusinessPodcast #PersonalBranding #ContentMarketing #Entrepreneurship _________ 👉 Connect with Mathew Passy: LinkedIn -   / mathewpassy   Solutions for Podcasters: https://suiterecording.com/ 👉 Connect with Crispino: For AI Automation, Website Development, Branding, Social Media Marketing, Performance Marketing - https://marketingrizzz.com/ LinkedIn -   / crispino-santamaria   Email - [email protected]