Como CONSTRUIR um NEGÓCIO de R$2 BILHÕES do Zero (LEONARDO REZENDE) | Jota Jota Podcast #276

In this episode of the Jota Jota Podcast, Joel Jota welcomes Leonardo Rezende, CEO of Renova and Nutriex, an entrepreneur with over 25 years of market experience and responsible for an ecosystem projected to reach R$2 billion in revenue by 2026, for a conversation about business, resilience, and what truly separates those who grow from those who fade. What you'll discover in this episode: ◼️ How Renova conquered 50% of the Brazilian hyaluronic acid market ◼️ The move that brought the world's largest plane to Brazil during the pandemic ◼️ The number every CEO needs to look at every day ◼️ How to democratize a product and still lead the market ◼️ What to do when growth starts costing more than it yields ☕ Meet Cheirin Bão, the largest coffee shop chain in Brazil: https://bit.ly/cheirinbao-jj 🔔 Subscribe to the channel and activate notifications so you don't miss the next episodes! 🎙️ Host: Joel Jota 🗣️ Guest: Leonardo Rezende 🕐 New audios on Spotify, every day at 1:02 AM 📢 Advertise on the Jota Jota Podcast: [email protected] 📲 Follow the Jota Jota Podcast: ◼️ YouTube Channel: /@joeljota ◼️ Instagram: /jotajotapodcast ◼️ TikTok: /jotajotapodcast 🕒 Episode Chapters 00:00 - Intro 01:30 - Who is Leonardo Rezende: The R$ 2 Billion Ecosystem 05:58 - Market Share: How Rennova conquered 50% of the Brazilian market 07:13 - The pillar of Resilience in real entrepreneurship 09:00 - Opportunities and Challenges: Aesthetics in the Next 5 Years 10:45 - Stop Making Excuses: The Business Reflects the Owner 12:20 - Democratizing Beauty: How to Serve from Class A to Class C 16:28 - Nutriex: The Story Behind the Largest Children's Licensing in the Country 18:35 - The Antonov Plane: The Victory of Entrepreneurship in the Pandemic 21:00 - Bridge with Rennova: How Revenue Exploded at the Most Critical Moment 23:37 - Mother's Mentorship: Lessons in Responsibility at Age 12 25:53 - The Soul Brother: Character, Study, and the Struggle for Life 27:50 - From R$1 to Success: The Simple Strategy That Changed the Distribution Game 29:30 - Exploring Europe: The First International Contract in Austria 31:14 - Family: The 30-Year Partnership and the Legacy for the Three Daughters 37:35 - Purpose in Life: Rennova in every country in the world 39:15 - Real Entrepreneurship vs. Instagram Life: The Burden of Growth 41:12 - Net Profit vs. Revenue: The Calculation Many Forget 44:50 - The Hiring Promise: "I promise you a job" 46:40 - Processes vs. Agility: The balance to avoid becoming burdensome 48:40 - The danger of arrogance: Why the CEO needs to know how to listen 54:15 - Crisis Management: How to reverse losses into profit in 3 months 01:01:00 - Divide to Multiply: The reward plan for all employees 01:08:50 - The strategy behind the acquisition of Não+Pelo 01:14:00 - Coffee with the Board: What I would ask my mother 01:19:00 - Strong House: Where the entrepreneur recharges 01:21:35 - The Worst Year of My Life: Joel Jota's turning point in 2011 01:30:30 - Message for 8 Billion: "Be grateful to God for everything" #joeljota #leonardorezende #renova #entrepreneurship #business #leadership #acidohyaluronic #aesthetics #resilience #beauty