Are You Leveraging Outsights to Deepen Your Insights?
Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith live at SocialWest 2026 in Calgary to explore why your internal data is only ever half the picture. Charlie breaks down what outsights are, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and why watching what people actually do online tells you far more than any survey or focus group ever could. Recorded live at SocialWest 2026, Western Canada's largest marketing conference.
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