Clay + Openprise: How Rubrik gets GTM data right at scale

Most RevOps teams enrich their data and call it done. Rubrik didn't, and the results speak for themselves. In this session, Zach Hoogerland (Senior Director of Marketing Strategy and Operations at Rubrik) breaks down how his team combined Clay for enrichment and Openprise for orchestration to build a scalable, governed GTM data system — and what every RevOps team can learn from that journey. Chaz La Salle (Customer Success Manager at Openprise) joins to explain why enrichment alone isn't enough, how the orchestration layer makes data actionable, and how the 80/20 rule applies to AI readiness. Topics covered: → Why data enrichment is a pipeline investment, not a hygiene project → How to build a simple business case that gets leadership buy-in → The difference between enrichment and orchestration — and why you need both → Rubrik's three-waterfall approach: inbound, outbound, and re-enrichment → How to get ahead of the AI agenda with a use-case-driven roadmap → The 80/20 rule for deterministic vs. AI-powered data operations 🎙️ Speakers: Zach Hoogerland, Senior Director of Marketing Strategy and Operations at Rubrik —   / zachhoogerland   Chaz La Salle, Customer Success Manager at Openprise —   / chaz-la-salle-72740493   Matthew Volm, CEO & Founder, RevOps Co-op —   / matthewvolm   🔗 Resources: Openprise: https://www.openprise.com RevOps Co-op webinar recordings: https://www.revopscoop.com/webinar-se... Data Management for Busy RevOps Pros: https://revopscoop.com/post/data-mana... Why Most Revenue Stacks Aren't Ready for AI: https://revopscoop.com/post/revenue-s... 👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership... 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn:   / revops-co-op   #RevOps #RevenueOperations #SalesOps #MarketingOps #GTM #DataEnrichment #B2B #AIReadiness #DataOps