The Dark Side of Cycling Sponsorships

Cycling has always been beautiful, brutal, and almost incomprehensibly hard. But behind the suffering and the spectacle, there's always been something else pulling the strings… Business Enquiries: [email protected] Timestamps: 0:00 Intro 0:52 The Wild West Days 02:33 The Glamour Years and the Price Tag 03:45 When Sponsors Funded the Lie 05:43 The American Chapter 07:19 The Rabobank Moment 08:25 When Governments Got Involved 10:36 HTC-Highroad: The Paradox of Excellence 11:57 Crypto, Collapse, and the New Normal 14:03 Two Different Sports at the Same Race 16:02 The Pattern That Never Breaks 18:04 What It Actually Costs Instagram |   / cyclingcapital   #cycling #cyclingexplained