Creative or Data? The Truth About What Really Drives Ad Performance | Ft. Charlotte | WMH | Ep.10

Welcome to Episode 10 of Adil Talks Series “Women Who Lead” In this episode, Syed Zurriyat Adil sits down with Charlotte Sargeant, a paid social strategist and creative performance expert, to unpack one of the biggest debates in advertising today: Is performance now driven more by creativity than technical skill? If you’ve ever wondered how top marketers are adapting to Meta’s changing algorithms, automation, and AI-powered ad systems, this episode is a must-watch. In this episode, you’ll discover: ➡️ Why ad performance is now 70–80% creative and what that really means for marketers. ➡️ The role of AI in creative testing and why human insight still wins. ➡️ Charlotte’s ACES Method for building high-converting ad creatives. ➡️ The shift from technical optimisation to creative storytelling. ➡️ How brands can find the perfect balance between data, design, and direction. Don’t miss this conversation packed with actionable insights for marketers, agency owners, and brand builders who want to stay ahead in the ever-evolving digital landscape. 💬 Drop your thoughts below. What do you think drives performance more today: creativity or data? 👍 Like | 💻 Share | 📢 Subscribe 🔔 New episodes drop every Sunday – Stay ahead of the curve! 📌 Stay Connected 🔗 Follow SZAdil 🌐 Website: https://szadil.com/ 📸 Instagram:   / szadiltalks   💼 LinkedIn:   / szadil   🔗 Follow Charlotte Sargeant 🌐 Website: https://thecreativestrategylab.com/ 💼 LinkedIn:   / charlotte-sargeant   Stay curious, stay ahead! Because in eCommerce, the next big move is always around the corner.