Por dentro da UMBRO: A Marca Que a NIKE Comprou Para Destruiu por Dentro

Umbro was founded in 1924 by two brothers in a town in the English countryside. In 1966, it outfitted the English national team when they won the World Cup. It also outfitted Real Madrid, Celtic, Manchester United, Inter Milan, and Ajax in historic title wins. It was the biggest football brand on the planet. Then Nike paid almost $600 million to buy it—and destroyed everything from the inside before selling it for at least what they paid. That's the complete story of Umbro: rise, absolute dominance, and the biggest corporate betrayal in football. 📍 Did you ever own a shirt with the double diamond? Comment here which team it was.