she makes $400k/mo from ai apps (while in college)

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Create mobile apps by chatting with AI: https://rork.com/?ref=SUPERWALL (code SUPERWALL for 20% off first month) Private dinners for $100k/mo app founders: https://75v4gfh4e3l.typeform.com/to/C... Spy on outlier TikToks that went viral promoting apps: https://spytok.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Hosted & produced by Joseph Choi:   / josephkchoi   Nicole:   / madebycol   Playbook PDF: https://drive.google.com/file/d/1LTNT... Timestamps: 0:00 Nicole's App Portfolio and Numbers 2:14 How GlamUp Was Born in a 10-Minute Phone Call 5:29 The Copycat App That Made Them $100K in a Week 9:49 The Viral TikTok Formula They Ran Across 40 Creators 17:16 The Referral System That Took Over TikTok Comments 22:43 What Happened When They Tripled the Price 24:50 The Discounted Paywall Strategy and Upgrade Triggers 30:28 Scaling Sprout to 250K MRR and 100M Monthly Views 31:42 Inside the Creator Course That Gets People Viral in 2 Weeks 44:42 The Paywall Test That Showed a 50% Conversion Increase 53:16 Advice Most App Founders Never Hear Nicole built four apps before turning 25, hit 150K MRR with her first one out of her college bedroom, and scaled Sprout to 250K MRR while generating 100 million monthly views through a creator system she built from scratch. In this episode, she breaks down the exact playbooks behind every app she's built, from the viral referral mechanics and onboarding sequences that drove millions of downloads, to the UGC creator machine that now produces hundreds of millions of views every week. This is one of the most detailed breakdowns of consumer app growth you'll find anywhere. We get into the TikTok content formulas that kept working, how tripling the price actually increased conversion, the paywall flow decisions that led to a 50% lift, and why 90% of what Nicole learned came from downloading apps herself, not from Twitter. If you're building a consumer app or just want to understand how the best growth operators actually think, this one is worth your full attention.