Chat-vertising: Why AI Ads Aren’t Clicking (Yet) | #103

Chat-vertising is here—but is it working? In this episode, we dive into the rise of **AI chat ads**—from Perplexity’s sponsored follow-up questions to Google’s AI Overviews and Microsoft’s Copilot Showroom ads. While Google pushes forward, Perplexity has hit pause, raising a big question: Can advertising inside AI chats actually work? We explore: Why Perplexity pulled back on ads How Google and Microsoft are shaping the future of AI-driven advertising The challenges of chat-vertising: user trust, UX, and conversions What marketers should do now to prepare 🎧 Join us as we uncover whether AI chat ads will transform marketing—or remain an experiment. 0:00 Intro 1:20 Perplexity’s pivot from ad enthusiasm to hitting pause button on ads 3:19 How are Google and others bringing ads to their AI products? 5:39 What makes ‘chat-vertising’ hard to implement? 11:06 What can AI platforms do to make ‘chat-vertising’ viable? 14:43 How can marketers prepare for the ‘chat-vertising’ future, today?