Tiktok-Star mit 88: Wie Opa Werner zum Influencer des Jahres wurde & was Brands daraus lernen können

Grandpa Werner became an internet sensation in 2025 with his scathing review of Iced Matcha Latte. What began as a humorous taste test on the channel of his retirement community evolved in less than six months into one of the most talked-about creator stories of the year. Today, Grandpa Werner and his retirement community have over 500,000 followers on TikTok and other platforms. International media outlets like The Times reported on him, leading to advertising deals and testimonials with Lidl, Sixt, and Sat.1. Der Spiegel named him one of the influencers of 2025. On the Blue Stage, Grandpa Werner reveals what it's like to suddenly become an internet star at almost 90. Amin Anbousi, Managing Director of hold my b®, the agency behind Grandpa Werner's channel, and Werner himself also offer insights into the creation of the formats and explain what companies can learn from them for their marketing. Grandpa Werner and his team are featured in international media outlets such as The Times, and have landed advertising deals and testimonials with companies for their marketing. --- Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube Get your tickets for OMR27: tickets.omr.com/omr27 --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 70,000 visitors in 2026, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: omr.com --- OMR Festival: https://moin.omr.com/45bOuHz OMR Daily German: http://bit.ly/OMRdaily OMR Daily English: http://bit.ly/OMRdailyEn OMR Podcast: http://bit.ly/OMRpodcast OMR Jobs & HR https://moin.omr.com/3IpLYnA OMR Education https://moin.omr.com/OMReducation OMR Reviews https://moin.omr.com/OMRreviews OMR Podstars https://moin.omr.com/OMRpodstars OMR Facebook https://moin.omr.com/3pIzgJW OMR Instagram https://moin.omr.com/42Z8afR OMR Twitter https://moin.omr.com/3Ih6Kpj OMR LinkedIn https://moin.omr.com/3pWKDhC OMR XING https://moin.omr.com/3pzALtN