KJR: 'Blast' is a hit due to word of mouth

Excerpt from interview with KJR | Baradwaj Rangan Link to full video:    • KJR Interview with Baradwaj Rangan | Angik...   Continue watching:    • KJR Interview with Baradwaj Rangan | Angik...   #KJR: After the advent of multiplexes like PVR, box office numbers are accurate to a certain extent because everything is in books. It's doubtful if accurate numbers can be arrived through single screens, especially in the South.