Why 99% of Your Restaurant Data Is Useless

Restaurants are drowning in data but still can’t answer the most important question: why is this happening? Brock Weeks, CEO of Savi, breaks down why the most valuable dataset in your restaurant has been sitting unused this entire time and how unlocking it changes everything. From a single misplaced trash can destroying Starbucks’ drive-thru efficiency to the reality that 99% of restaurant video is never viewed, this conversation exposes a massive blind spot in how operators think about data, technology, and profitability. If you care about improving throughput, fixing operational bottlenecks, or actually understanding guest experience, this episode is for you. We get into: • Why most restaurant data lacks context • The case for treating video as a data layer, not security footage • How small operational issues create massive revenue impact • The problem with rigid tech like loop systems • Why 40% of restaurants aren’t profitable and what to do about it • How to future-proof your tech stack in a fast-moving AI world Brock also shares how Savi is helping operators move from reactive to proactive decision-making using real-time insights. Guest: Brock Weeks — CEO, Savi Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy. #RestaurantTech #AIinRestaurants #GTM #Operations #DataStrategy #RestaurantGrowth #Hospitality #AI #CustomerExperience