Accelerate Session Interview with Dev Krishna: What I Learnt Opening a Second Gym 10 Years Later

00:00:00 - Intro 00:03:00 - What enabled your first studio to be the success it was before you entertained the idea of a second studio? 00:07:30 - What is the model for your first studio, and what do you charge people to come and use the facilities? 00:08:31 - How does your value stack affect your ability to demonstrate the membership is worth the price? 00:13:04 - You bought an existing brand for your first gym. Was that a good or a bad experience? And would you do it again? 00:14:33 - What are the pros and cons of having a women's only gym? 00:15:55 - How did you choose your second site? 00:17:30 - Why did it take so long to find the right site? 00:23:37 - Why launch the new gym with a new model and what are you doing now? 00:27:03 - Do you have brand recognition at the new location? 00:31:27 - What have you found is effective in getting up to 100 members real quick in 2026? 00:35:11 - Have you had success getting members to share their member experiences? 00:39:48 - What's changed between opening a gym right now, and from 10 years ago? 00:41:06 - Any tips for someone who is looking to do a new fit out? 00:44:42 - Can you share some insights about the time you had a dip in sales conversions recently? 00:48:00 - What are your next steps for sales? 00:54:50 - Would you do anything different with your recent fit out? 00:58:00 - Did you hire new staff or did you transplant existing staff into the new site? 01:01:23 - Do you find there's economy of scale when having two gyms? 01:03:52 - Do you use automations in your marketing? Any tips for gym owners considering doing that? 01:07:22 - What's the end goal for site #2? And do you have plans for more Empowa sites?