[AU] How to Expand Your Business Into a Franchise in Australia | LegalVision

If you own or operate a successful business and are looking for an avenue for rapid growth, franchising can be a great way to achieve that goal. In fact, it works so well that Australia is estimated to have more franchised businesses per capita than anywhere else in the world. To understand how you can take advantage of this model, LegalVision hosted a free webinar on How to Expand Your Business Into a Franchise. In this video, Corinne Whelan (Senior Lawyer) and Andrew Barr (Trade Mark Attorney) explain franchise essentials, including: which company structure will suit your growth needs; key franchising systems and processes; protecting your brand with trade marks; and essential legal documents for your franchise. 0:00 - Intro. 1:02 - Summary of today's discussion. 1:43 - Understanding trade marks. 3:11 - Trade mark registration process. 4:10 - Company structure. 5:40 - Company structuring process. 6:24 - Refining your systems and processes. 7:22 - Types of systems and processes. 8:49 - Operations manual. 9:55 - Preparing your operations manual. 11:06 - Sharing your operations manual. 11:44 - Legal documents: franchise code of conduct. 13:55 - Other key legal documents. 16:00 - Download "Franchisor Toolkit". 16:36 - Q&A 16:43 - How to enforce quality assurance or quality control with franchisees in particular in relation to food quality control? 17:54 - Is there a common practice to legally require franchisees to use certain products and materials? 18:40 - How difficult is it to revoke a franchisee's rights if they breach the above? Give some examples. 19:52 - We intend to establish franchise relationships and need to understand the process for the same. 22:52 - Our electrical contracting company has been providing electrical services in the wine industry in the Margaret River region for over 10 years. We're considering franchising to other wine regions across Australia. 23:57 - Can we franchise our disability business? 24:55 - How can we know when a business may be suitable to use the franchise business model? Would this be suitable for an established consulting business in the environmentally sustainable development sector and is considering a long term exit strategy? 27:31 - I'm not sure whether a franchise is the best business structure for me. What are the alternatives? 28:55 - How does the product first service franchise differ? 31:10 - Become a LegalVision member. 33:06 - Request a complimentary consultation today. 33:32 - Webinar wrap up. About Corinne Whelan Corinne is a Senior Lawyer at LegalVision with a focus on Commercial Law and Franchising. Her skill in Franchise Law comes from supporting a range of franchisors in the establishment and maintenance of their franchise networks. Throughout her career, Corinne has developed a passion for providing succinct, detailed and down to earth commercial advice for businesses of varying sizes. About Andrew Barr Andrew is a Trade Marks Attorney at LegalVision. He assists clients with protecting, licensing and commercialising their intellectual property. Specialising in franchise law, Andrew helps clients develop or refine their financial model, systems, processes and operations, ensuring compliance with the Franchising Code of Conduct. About LegalVision LegalVision is a leader in delivering legal services and has assisted more than 150,000 businesses across Australia and New Zealand. Visit legalvision.com.au or call 1300 544 755 to get in touch with our team. ------------- STAY CONNECTED WITH US ------------ To access more legal information videos to help you run your business, subscribe to our channel:    / @legalvisionlaw   AU WEBSITE ➡ https://legalvision.com.au NZ WEBSITE ➡ https://legalvision.co.nz UK WEBSITE ➡ https://legalvision.co.uk TWITTER ➡   / legalvision_law   FACEBOOK ➡   / legalvision   LINKEDIN ➡   / legalvision-group   INSTAGRAM ➡   / legalvision_law   TIKTOK ➡   / legalvision.law   Request a consultation by visiting our website or emailing us at [email protected] The information provided in this video is for general informational purposes only and does not constitute legal advice. While we aim to provide accurate and up-to-date content, laws and regulations may vary, and the information may not apply to your specific circumstances. We encourage you to contact us for a free consultation so we can provide advice specific to your circumstances.