How Great Operators Build Better Roofing Teams with Brad Strawbridge

What does it really take to build a high-performing roofing company in today’s construction landscape? In this episode of the People-First Builders Podcast, Fletcher Wimbush sits down with Brad Strawbridge — Founder & CEO of Capital City Roofing, Chief Strategy Officer at Builderlync, and founder of Feeding the Future Project — to discuss how operational systems, leadership development, and people-first values are transforming the roofing industry. Brad shares his journey from driving delivery trucks at Lowe’s to leading multimillion-dollar operations, launching his own roofing company, and building technology solutions that help contractors scale smarter. Together, they explore the importance of SOPs, EOS implementation, hiring through relationships, overcoming fear-based leadership decisions, and why slowing down to build systems is often the fastest path to growth. This conversation is packed with practical insights for contractors, entrepreneurs, and construction leaders looking to scale sustainably while building strong teams and lasting culture. In this episode, you’ll learn: How Brad transitioned from corporate leadership at Lowe’s into entrepreneurship Why roofing and construction businesses need systems before scaling The role EOS and SOPs play in operational success How referrals and relationships drive high-quality hiring Why fear keeps many leaders stuck — and how to move forward anyway The biggest growth bottlenecks in commercial construction businesses How Builderlync is helping contractors streamline operations through technology ----------------------- Hire better, faster, and with confidence. Discovered helps companies build high-performing teams with AI-powered hiring software, expert recruiting services, and science-backed pre-employment assessments. Discovered features include: • Applicant tracking & candidate pipelines • Pre-employment and role-specific assessments • Interview guides, scorecards & structured workflows • Automated candidate engagement and hiring insights Our solutions: • Discovered Hiring Software: https://discovered.ai/ – everything you need to manage and optimize hiring in one platform. • Discovered Search: https://discoveredsearch.com/ – fractional recruiting and executive search powered by humans + AI. • Pre-Employment Assessments: https://preemploymentassessments.com/ – validated testing for skills, cognitive ability, personality, leadership, and job fit. On this channel, CEO Fletcher Wimbush shares practical hiring strategies, recruiting best practices, and real-world insights to help you reduce turnover and make better hires. Connect With Us: LinkedIn:   / discovered-hiring   Instagram:   / discoveredhiring   Tik Tok:   / discoveredhiring   Facebook:   / discoveredhiring   X: https://x.com/TheHireTalent The Right Hire. Right Now. Hiring Solved.