The $2.6 Billion Mistake That Bankrupted Red Lobster

Red Lobster was once the most beloved seafood restaurant in America. For millions of families it was the place you went to celebrate. The birthday dinners, the graduations, the promotions. At its peak it had over 700 locations and was pulling in 2.6 billion dollars a year. So how did it end up in bankruptcy? In this video we break down the full story. From Bill Darden opening that first location in Lakeland Florida in 1968, to the corporate decisions that slowly drained the life out of the brand, to the one promotion that many say finished the job entirely. Yes, we are talking about endless shrimp. We also get into whether the new ownership can actually bring Red Lobster back and what it would take for that to happen. If you grew up going to Red Lobster this one is for you. Subscribe for weekly videos on the rise and fall of iconic American food brands.